Sunshine Bakeries has its beginnings in 1930 when Singapore Cold Storage (SCS) acquired a small facility called Royal Bakery in Geylang. From the small bakery, SCS expanded its baking facilities and by 1939 served the whole of Malaya. In the '50s it was the largest baker in Malaya, producing 22 varieties of bread with bakeries in Singapore, Penang and Kuala Lumpur. By 1966, more plants were set up in Malacca, Butterworth, Seremban, Kuantan and Kota Bahru. In Singapore, both Royal bread and the Sunshine range were household brand names.

A milestone was reached in 1960 when the Royal Bakery was renamed Sunshine Bakeries. Due to increased demand and the desire to provide consumers with better products, the bakery had to be relocated several times. Each time, the move was to bigger and better facilities. It first moved to Keppel Road in 1966, and then to Chin Bee in 1981. To keep ahead of the competition, Sunshine moved to its latest plant in Senoko. The new bakery was fully operational in November 1992.

In addition to fresh bread from the bakery, Sunshine also produces ready-made frozen food for sale in supermarkets through its frozen food division. The range includes frozen pizzas, garlic bread, pies and pastry.

MISSION STATEMENT

To be an innovative market leader in Singapore and the region producing bakery products that are of the highest quality, wholesome and economically efficient and generating a fair return to our shareholders. We aim to achieve our mission through

• Integrity and professionalism
• Open communication
• Team work
• Commitment to continuous improvement and excellence
• Focus on profitable growth

Sunshine Bakeries provides an environment where all food production and handling processes are managed with food safety in mind.